Purposeful Print
Whether you’re creating flyers, brochures, stickers, or other promotional materials, clearly define your ultimate goal. You don’t want exclusive print that’s just aesthetically pleasing. What do you want to achieve? If you want people to leave their contact information, ensure your communication encourages this. If your goal is to inform, make sure all the information in your flyer or brochure is easily readable and prompts them to reach out for more details. Your print material should be tailored specifically for your target audience.
Include a clear call-to-action (CTA). Should the customer call you or use a discount code? Make sure the CTA is integrated into your overall design.
High-Quality Photos
While there are many great free photo sites like Pixabay, Pexels, and Unsplash, the credibility of these images can be questionable. Your audience can tell that the smiling woman with the headset is a stock photo, which can feel impersonal and distant. It’s better to use photos of your own people, showcasing the passion with which you create products and provide services.
For your exclusive print materials, use high-quality, personal photos, preferably taken with a good (DSLR) camera. These can be easily enlarged and remain sharp, unlike the low pixel quality of smartphone photos.
Hiring a professional photographer is always a worthwhile investment.
Strong Texts
In offline promotional print, it’s important to communicate concisely. Headlines should grab attention and motivate further reading. Active language is crucial. Instead of “We would appreciate it if you contact us,” say “Contact us. We appreciate it.”
Having a professional copywriter review your text can improve the flow and catch any errors.
Beautiful Design
The impact of your exclusive print materials is greater when designed in a professional program like Illustrator or Adobe InDesign. It’s wise to hire a designer instead of attempting to create something in Word or PowerPoint, which can be time-consuming and less effective. This also ensures you get the precise effect you’re looking for and a print-ready file.
Ensure your logo is prominently featured and the layout aligns with your brand identity.
Balanced Design
While you might want to share a lot about your business or promotion, it’s important to include some blank space in your flyer or brochure. This gives the reader’s eyes a break and draws more attention to your key texts and images. It’s beneficial for readability and symmetry.
As with many communication materials, for exclusive print:
“Less is more.”
Right Format
Your goal is important here too. A flyer should be compact (A6) and easy to store in a pocket or bag. A brochure in a practice or waiting room can be larger to accommodate more information.
Choosing the right paper type is also important. For an exclusive product or service, a thicker, glossier paper might be ideal. If your business is environmentally conscious, choose a paper that reflects that (like BioTop), demonstrating your commitment to sustainability in all aspects.
Exclusive Print for Your Business
If you have any questions after reading this blog or want to know how we can help you with creating 3D drawings, don’t hesitate to contact us.
