Striking the Right Chord
Finding the right chord is crucial when considering your target audience. Communicating with elderly individuals in healthcare is different from engaging young students. By conveying a message with emotion and the right visuals, you strike the right chord, share knowledge effectively, or motivate people to participate.
We would like to share two examples of project plans for government organizations.
Communication Plan for the Municipality of Gilze en Rijen (Netherlands)
For the municipality of Gilze en Rijen, we collaborated on the F-ONS project. This project encourages citizens with good ideas to think, make decisions, and get involved.
The municipality had several requirements for the logo and other expressions: it had to convey ‘outdoors’, ‘creativity’, and ‘social’. We created an attractive, playful, and simple website and extended this design across various print materials.
Communication Plan for the Municipality of Tilburg (Netherlands)
We managed the internal and external communication for the Department of Compulsory Education & RMC of the municipality of Tilburg.
We designed a colorful annual report with clear graphs and a fresh photo book for them. We also graphically represented the processes.
Staying Recognizable and Engaged
Staying Recognizable and Engaged
As a government agency, you want to maintain a close connection with citizens through short communication lines. To stay continuously engaged, it’s crucial to maintain visibility across various media. Consistency in all communications is key, including recognizable colors, persuasive and compelling texts, and a cohesive look on the website. A well-thought-out communication plan ensures that your target audience retains the information more easily.
Two-thirds of people think in images. Therefore, it’s especially important that visual expressions convey the correct message.
Comprehensible for Everyone
People want to be well informed. Some individuals who do not fully understand a verbal explanation might grasp instructions or information better through images. A communication plan for a neighborhood requires clear and comprehensive visualization. Similarly, the results achieved by a hospital should be understandable at a glance.
A good government communication plan involves clearly outlining each step. A good example is launching a campaign for municipal residents:
- A municipality conducts an address survey and distributes various questionnaires.
- Questionnaires, for instance, to map out housing issues, safety risks, municipal services, or other neighborhood studies on important themes, are filled out and returned.
- Communication experts like us present all the information thematically and clearly.
- Brandmark can add an extra touch of creativity to surveys to engage as many people as possible on important themes.
Government Communication Plan in a Modern Era
As a local government entity, you must now understand and approach your citizens from a new perspective, especially in our current socially driven society. Modern times require modern communication tools.
A fresh perspective from specializations in areas like marketing, design, SEO, copywriting, and branding, combined with empathy, can be the solution.
Collaborating with Government Agencies
We believe in the importance of working with government agencies to bridge the gap between citizens, clients, and the government. We achieve this by implementing professional communication plans and branding. This allows us to successfully and meaningfully execute our mission and vision as partners on a large scale.
As a full-service advertising agency in Tilburg, Brandmark is prepared for the future of communication. We focus on words and the design of attractive visuals, working with experts from various fields to achieve the best results for you. Check out our ingredients to see what we can do for your communication plan.
Questions or Collaboration on a Communication Plan for Your Government Organization?
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