Assignment
Kinderergotherapie Spelende Wijzer helps children in their development in the areas of behavior, self-reliance and school skills. After taking over the company, it was time for the new owner to modernize the logo, corporate identity and website. But with the specific requirement that their recognizability not deteriorate
OLD
NEW
Logo
For the logo of Spelende Wijzer we performed a so-called ‘Logo APK’. This means that we mainly focus on the use of color, font and composition of the logo. Based on these points, the new logo is optimized so that it can keep up with the times and not fall behind. At Spelende Wijzer, we brought down the amount of different colors until 3 primary colors remained. Namely blue, red and yellow. This combined with a playful font makes a good whole.
Country
- Tilburg Netherlands
Services Provided
- Printing
- Branding
- Website Creation
- Digital Marketing
Fresh and playful look
By using fresh and cheerful colors, they now appeal to the parent and the child. The target group of Spelende Wijzer are mainly young children, but it is the parents who are ultimately addressed. Adding the circle to the logo immediately created an element that can be continued in different ways in a playful corporate identity.
Website
For the new website we focused on user-friendliness (easy to navigate) and tranquility.A number of things are deliberately repeated several times so that parents can easily find their way around the website where children can enjoy looking around using some playful elements.
